China's stainless steel kitchenware industry, many manufacturing enterprises, competition is fierce, but several main in Tianjin, Hebei, Zhejiang and Shanghai, as the center of East China, North China region as well as Fujian, Guangdong, southern China. Large enterprises of China's stainless steel kitchenware industry less, only 15.5%, the majority of SMEs. This explains the development of China's stainless steel kitchenware industry has yet to be standardized, and the industry need to be upgraded.
In recent years, China's stainless steel kitchenware industry eager to expand the scale, resulting in low capacity utilization, only 60%. Lower export tax rebates in 2008, all enterprises have to think rationally adjust their development strategies to upgrade the industry, innovative technology, the capacity utilization.
Of stainless steel kitchenware industry is a typical export-oriented industries, the Chinese aspect believes that since the financial crisis in 2008 caused an immeasurable impact on China's stainless steel kitchenware industry:
First of all, affected by financial crisis, the United States, Japan, and Europe three major trading partner demand fell sharply, shrinking international market. According to the International Monetary Fund (IMF) forecast global economic growth in 2009 continued to fall 1.5 percent, the U.S. economy will decline 0.7 percent in 2009, the euro zone in 2009 the economy will decline 0.5 percent, will drop 0.2 percent in Japan, emerging and developing economies will grow 5.1 percent, down 1.5 percentage points more than in 2008. In this context, will inevitably lead to reduced international demand for stainless steel kitchenware industry in China, causing China's stainless steel enterprises lack of export orders, the decline in profitability.
Second, trade protectionism, trade friction is further exacerbated. Trade friction is proportional to the global or a country's economic development, sound economic development, trade friction will be reduced, when the weakening of economic development, trade friction intensified.

The 2008 financial crisis, the trade barriers of China suffered an unprecedented increase in the trade situation is deteriorating. In 2008, the United States and Canada continue to strengthen anti-subsidy investigations on Chinese companies, and Australia also joined the list of "against". According to statistics, in recent years, Taiwan suffered foreign technical trade barriers annual loss of at least several hundred billion U.S. dollars, subject to technical barriers to trade the top five countries and regions are U.S., EU, Japan, ASEAN and Russia, the impact of China's major trading partners technical trade measures types of industrial exports are concentrated in the certification requirements, technical standards, the personal safety requirements, environmental requirements, toxic and hazardous substances requirements and packaging materials requirements; influenced by foreign technical trade measures The top five provinces of Guangdong Province, Shandong Province, Jiangsu Province, Shanghai, Henan Province.
In 2009, the financial crisis will further aggravate the country suffered trade friction and trade barriers will continue to increase, increasing the difficulties of the exports of stainless steel kitchenware.
In addition, the financial crisis to trade foreign exchange risks of the stainless steel industry continues to expand. 30 2008 the world's most developed for Economic Cooperation and Development (OECD) members, nearly half of the increased risk faced by Chinese enterprises in global trade environment to reverse the obvious. Under the influence of the foreign exchange risks of stainless steel kitchenware industry in China is rising, the export situation is not optimistic.
Of stainless steel kitchenware industry by the financial crisis facing all these risks, in order to deal with the export difficulties in the financial crisis, China by vertical and horizontal that, regardless of business or the government should cause considerable attention, and take the necessary measures to revitalize China's stainless steel kitchen utensils industry.
First, the stainless steel kitchen utensils enterprises to actively carry out industrial upgrading, capacity utilization, the bigger and stronger, the establishment of resource-saving industry, on the basis of the development of environment-friendly industry, optimize the industrial structure, so that low resources consumption, little environmental pollution, achieve sustainable development.
Second, in the context of shrinking consumer markets at home and abroad, the enterprises should try to make product innovation to attract consumers. The focus of investment products, including the suite of products and the products of European and American style. A single product in terms of cost, profit, or less complete sets of products with higher added value, coupled with more investment; people are increasingly seeking the art of living European and American fashion is highly respected, investing in products of interest to consumers. with less risk.
Finally, the state should continue to increase the export promotion policy efforts. Promote the introduction of the policy to improve the export tax rebate rate of some products, to further improve trade financing policy to continue to strengthen international cooperation to create a favorable external environment, oppose trade protectionism, local governments should further improve government services, improve customs clearance facilitation level, to speed up the import and export commodity inspection and quarantine.