Recently, Zhejiang Jiangpu Tian Electric Co., Ltd. by a number of new national standard practice of the domestic gas, the "home range hood to adjust the market structure. June, the company store in the country reached more than 2000 production of "back kitchen" product line selling the country.

It is understood that, with the kitchen from a closed to an open, from the back toward the center, from the simple cooking area became the new family center, the Chinese family is being ushered in the era of the back kitchen. "Back kitchen" as one of the largest European-style range hood manufacturing base in China, Shengzhou, is committed to building products.

Every three years, a subversive finished and rely on constant innovation, Sheng state production of kitchen utensils won consumer recognition. Following the integrated stove sales revenue last year, four million integrated kitchen of stainless steel kitchenware industry in Shengzhou this year sales have risen. To enhance the the Shengzhou integrated kitchen the overall level and the right to speak, in the second half of last year, "Okuda" Shengzhou integrated stove manufacturer drafting Union standards, in front of standard-setting close to the end.

Entering the market must build the brand. From the beginning of the year, although nurtured by funds, is located in Shengzhou "common fields", "Okuda" have invested in CCTV for branding. Kong enterprises through professional journals, web site promotion. Zhejiang America Electric Co., Ltd. is a multi-brand marketing model, after a year of preparation, the upcoming "Moka" Italian design brand, and in domestic first-line Rhyme spread sales network, through the first-line Rhyme "point" Yinghuo region "face" sales.

Apart from Pu Tian, ​​"Okuda", "Okuda" enterprise consecutive to open stores across the country.

"Common field" since the beginning of this year, the store refined handling, set up its own sales channels, to get rid of the constraints of the chain stores, which provide a good opportunity to play the brand of the kitchenware industry. Pu Tian based on consumer demand has developed a series of kitchen after the era new, embracing the unique fourth gear variable speed and LED lighting range hood, embedded in three-dimensional air intake 04 series stove, patented backflow prevention and peace energy-saving valve to the water heater, stainless steel seamless drawing process disinfecting cabinet, and have good sales in the domestic market.

It is understood that the Shengzhou industry-wide annual range hood up to 2.5 million units, accounting for 25% of the domestic market, gas stoves, disinfecting cabinets up to 300 million units, accounting for more than 10 percent of the domestic market. To ensure that the kitchen industry, industrial restructuring, lead the domestic kitchen after Time ", in June this year, Shengzhou Municipal government made all the determination to the implementation of the kitchenware industry to upgrade. Encourage industry associations to create a national industrial clusters public technical service platform, the establishment of kitchen production focusing on cultivating brand directory, started the leading brand in the global market. The city also recently introduced industrial transformation and upgrading of critical measures and supportive policies to encourage enterprises to open up foreign markets, encourage enterprises to implement industrial restructuring and upgrading, etc. to give full support to strengthen the cluster brand promotion and marketing.