With the fierce competition in the market of stainless steel kitchenware terminal, the entire industry marketing, promotion, however, each marketing promotion are behind a large number of stainless steel kitchenware dealer Phoenix Nirvana painful choices.

Year after year, stainless steel kitchen utensils terminal market is crowded, and relive the situation continue to unfold, increased competition led to a quick marketing of stainless steel kitchenware industry promotion of each marketing promotion is to a large number of stainless steel kitchenware dealers facing Fenghuang Nie Pan-like painful choice: heaven or hell, rise or killed? Stainless steel kitchenware terminal distributors transition became necessary to face the problem to be solved. Since the spring of this year, stainless steel kitchenware produced enterprises are under increasing pressure, in the occasion of the summer, the entire stainless steel kitchenware industry has ushered in the "winter". In this crucial transformation of the occasion, stainless steel kitchen dealers is rising or destruction?

Reporters interview in the market first, terminal distributors have such a sigh: the business is getting harder and harder, part of the entire link in prices. Today to face the reality of the marketing environment is unable to do anything, looked at once followed the rapid rise of their own dry downstream batches business, at the same time the side had a very scenic short batch dealers fell while they bind their feet, and even a hurry, they also reflect, but also confused, look at the situation of the building materials market, dealers facing a four-Holocaust question:

A business is getting smaller and smaller. Dealers grew up in the 1980s and 1990s, to catch up with the spring breeze of national policy, once a seller's market for them in the sea like a duck to water, today's increased competition, many upstream distributors to quickly killed. Because they have lost weight to negotiations with the manufacturers on the network. The modern stainless steel kitchen companies have already begun the operation of the township by commission agents, directly manage the terminal market, the manufacturer to send business to join the delivery and maintenance of end-customer intelligence. As regional markets become ever more finely, the dealer, "site" is getting smaller and smaller, the awareness of the shopkeeper can only struggling dealers, quickly killed.

Governance essentials out of date. Just started, some dealers more than a couple stores, father and son is a critical market delivery, back section, not to mention the market development and governance. With the gradual growth of the business and competition intensifies, distributors of governance in their own business a little powerless. To lose morale, accounting confusion, warehousing expired problem occur repeatedly. The visit is better on the market, R & D center problem produce.

3, the profit margins are getting lower and lower. Do the original building materials business was Jianqian, increased competition to accompany the increase in marketing costs, some companies began to directly included in the development and rehabilitation of the terminal market, high marketing costs for the terminal of stainless steel kitchenware dealer into do terminal court death, not to the terminal waiting to die "quagmire, coupled with their lack of risk awareness and management system, extensive governance dealer profits are huge marketing costs to offset. Business by the embrace, enterprises depend on tube. Imperfect governance existing channels becoming less and less profit.

4, the channel members to the lack of loyalty. A lot of stainless steel kitchenware dealer dry with dry, found the original, followed by the second installment of their own to conquer the world, terminal operators, more and more difficult to serve, today promotions to buy your product, tomorrow will be a fresh start, Ling Jia his home. extended account of the risk of entering more and more helpless members of the loyalty lost a lot of stainless steel kitchenware dealer.

These four points must be products of stainless steel kitchen utensils market developed to be sure stage, the face of the above problems, as stainless steel kitchenware dealer can not be avoided, the necessary vision, assess the situation and the rapid transition to the dealer only two ways: paradise or hell. Beaten track means hell; rapid transformation beckons paradise.